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Title of the document WELCOME TO THE NEW ERA.

HIGH FIBRE
CHICK’N

Now You Can Get Fibre From Chick'n!

TASTE AMAZINGLY BETTER THAN CHICKEN.

What if we could give people everything they love about chicken — the flavour, the texture, the experience, but without the chicken?

Meet High Fibre Chick'n (HFC) — 100% plant-based chicken that is even better than animal-based counterpart. Not only does it looks, cooks and tastes like the real deal, it's even healthier. HFC is high in fibre and protein and low in calories, not to mention free of cholesterol and trans fat. Brilliantly delicious and better for people, chickens and our planet.

A BREAKTHROUGH IN FOOD TECH

A BREAKTHROUGH IN

FOOD TECH

ONE IS ENOUGH.

High Fibre Chick'n is made with plant protein to deliver that meaty bite. On top of that, we have 4 types of fibre in our chick'n to create that fibrously elongated structure to mimic the texture of a chicken breast. 

While we obsess about carbs and protein, we’ve ignored fibre — what nutritionists call the “fibre gap." As an adult, our total daily fibre consumption should be 25g - 30g per day. On average most of us only get 17g - 18g of dietary fibre per day. With High Fibre Chick’n, we create an easy way to fill your fibre gap, which serves the purpose of our tagline — One is enough.

COMPARISON WITH CHICKEN

Based on Per Serving Size (133g)

PHUTURE® High Fibre Chick'nRegular Fried Chicken
Calories241 kcal282 kcal
Cholesterol0 mg122 mg
Sodium753 mg769 mg
Protein13.7 g20.8 g
Fibre13.6 g0 g
No Saturated Fat✔️
No Animal Antibiotics✔️
No Animal Hormones✔️
Source of Vitamin D✔️

HOW IT'S MADE

We have invested heavily on research and development for over 2 years to bring you the future of chicken.

Backed by Science

We worked with talented food scientists around the globe who have over 45 years of experience in food science and technology, namely from the USA, China, Singapore, Malaysia and more to reinvent the meaty experience without compromise the original texture and taste.

Tested and Recommended by Chefs

We conducted over 30 taste tests with chefs from top restaurants and hotels. We strive to deliver the highest standards of food quality using only the most ethically sourced ingredients equipped with sophisticated food technology solutions.

Halal Certified

We pride ourselves as one of the first Halal JAKIM certified plant-based meat in the world.

#JOM! EAT: It tastes like chicken!

The chicken-y taste, the fibrous 'meat' and the soft and chewy texture - they're all there, except of course, the chicken.

Read more

Phuture aims to help solve fibre deficiency among Malaysians

Malaysian adults-only consuming about half the required daily amount on average. 

Read more

WINNER, WINNER, CHICK'N DINNER:  we tried phuture's plant-based chicken products and we kinda love it!

PHUTURE HFC blew us away with their convincing chicken taste.

Read more

TESTIMONIALS

Look what they said about PHUTURE® HIGH FIBRE CHICK'N!

SHOP NOW

PHUTURE® High Fibre Chick'n Crispy Popcorn Bites (2 x 400g) Twin Pack
PHUTURE® High Fibre Chick'n Crispy Popcorn Bites (2 x 400g) Twin Pack
PHUTURE® High Fibre Chick'n Crispy Popcorn Bites (2 x 400g) Twin Pack
PHUTURE® High Fibre Chick'n Crispy Popcorn Bites (2 x 400g) Twin Pack
PHUTURE® High Fibre Chick'n Crispy Popcorn Bites (2 x 400g) Twin Pack
PHUTURE® High Fibre Chick'n Crispy Popcorn Bites (2 x 400g) Twin Pack
PHUTURE® High Fibre Chick'n Crispy Popcorn Bites (2 x 400g) Twin Pack
PHUTURE® High Fibre Chick'n Crispy Popcorn Bites (2 x 400g) Twin Pack

PHUTURE® High Fibre Chick'n Crispy Popcorn Bites (2 x 400g) Twin Pack

RM45.60
PHUTURE® High Fibre Chick'n Crispy Popcorn Bites 400g
PHUTURE® High Fibre Chick'n Crispy Popcorn Bites 400g
PHUTURE® High Fibre Chick'n Crispy Popcorn Bites 400g
PHUTURE® High Fibre Chick'n Crispy Popcorn Bites 400g
PHUTURE® High Fibre Chick'n Crispy Popcorn Bites 400g
PHUTURE® High Fibre Chick'n Crispy Popcorn Bites 400g
PHUTURE® High Fibre Chick'n Crispy Popcorn Bites 400g
PHUTURE® High Fibre Chick'n Crispy Popcorn Bites 400g

PHUTURE® High Fibre Chick'n Crispy Popcorn Bites 400g

RM22.80

EAT HIGH FIBRE CHICK'N. SAVE THE PLANET.

Eating HIGH FIBRE CHICK'N instead of chicken products from animals reduces your environmental footprint.
Each HIGH FIBRE CHICK'N meal you can save :

20

LBS CO2 Emission

1,100

Gallons of Water

45

Pounds of Grain

30

SQFT of Forest Land